Today, a coalition of brands including Burberry, H&M, L'Oreal, Inditex, Selfridges, Stella McCartney, Target, and Unilever, alongside the Chilean and British governments and non-profits, announced their commitment to combat plastic waste and pollution by signing the New Plastics Economy Global Commitment.

The main objective is to transition to a circular economy for plastic:

1. Eliminate plastic packaging and phase out single-use plastics.

2. Foster innovation to ensure that all plastics are recyclable, compostable, or reusable by 2035.

3. Extend the lifespan of existing plastic by promoting reuse and recycling.

These goals will be reassessed every 18 months, with a view to making them more ambitious over time. Plastic waste and pollution pose a global challenge, and the New Plastics Economy Global Commitment represents a significant step forward by aligning businesses and governments on a unified agenda.