Are you curious about the term "metaverse"? Coined by Neal Stephenson in his 1992 sci-fi novel "Snow Crash," the concept saw a surge in internet search popularity in April 2021.

The metaverse encompasses environments where digital assets seamlessly move across different platforms. It transcends traditional gaming and remains in the nascent stages of its development.

Futurists envision the metaverse as a burgeoning space for new marketplaces, opportunities, and creative professions. In the realm of fashion, the metaverse focuses on two main facets: digital apparel translated into physical garments, and exclusively digital creations wearable via augmented reality (AR) or virtual reality (VR), with a particular interest in the latter two.

Digital fashion offers a sustainable alternative, potentially reducing consumption and waste. Imagine influencers showcasing varied outfits in social media posts without physical production or professionals attending online meetings in bespoke digital attire.

While still evolving, the metaverse promises a limitless domain where the boundaries of imagination are the only limits.

Source: Fashion United

According to a study by McKinsey, the influence of Gen Z (those born 1995-2010) is expanding. They are the first generation of true digital natives and make up 20% of the population.

There are 4 core Gen Z behaviors, all anchored in one element: this generation’s search for truth:

They value individual expression and avoid labels.
They mobilize themselves for a variety of causes.
They believe in the efficacy of dialogue to solve conflicts and improve the world.
They make decisions and relate to institutions in a highly analytical and pragmatic way.

Businesses must rethink how they deliver value to the consumer, rebalance scale and mass production against personalization, and—more than ever—practice what they preach when they address marketing issues and work ethics.

Source: McKinsey & Company