Sustainability transcends material choices; it encompasses supply chain transformations that significantly reduce carbon footprints. Centralizing a brand's entire supply chain, from fiber production to manufacturing, can minimize emissions associated with transporting goods between facilities.

Shipping not only emits carbon but also adds significant costs. Instead of compromising on materials, streamlining processes in fewer locations can enhance quality while reducing environmental impact. While this may not be feasible for all brands, it's a crucial consideration in material sourcing and factory selection.

Many brands are recognizing the importance of sustainability throughout their supply chains, from sourcing materials to manufacturing and shipping. Despite an increase in brands claiming sustainability, there's been a slowdown in actual progress. Hence, marketing strategies must align with tangible sustainable practices and goals, even if not immediately visible to consumers. Ultimately, the aim is to create a world that future generations can inherit with pride.

Source: Glossy